온천관광지 선택속성이 방문객 만족 및 행동의도에 미치는 영향 연구

• 영문명: The ImpacI of Spa Deslinalion Allribules on Visilors' Salislaclion and Behavior Inlenlion : The Case of Duksan Spa Deslinalion
• 발행기관: 한국지역개발학회
• 저자명: 김시중(Kim, Si-Joong)
• 간행물 정보: 『한국지역개발학회지』제22권 제2호, 145~162쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study was aimed al analyzing how attributes of spa destînations influenced vi tor satisfaction and behavior intention. These analyses we based the Visitors' Survey conducted in Duksan Spa in Duksan. The results are as fj이 lows: First, according ω the factor analyses about the characteristics of selecting spa destinations, six factors had effects the choice of spa destinations based the order of priority facilities of the spa, accessity ， water qual!ty of the spa and sUlTounding areas, costs and prices, hospital!ty and shopping opportunities, and tourism destination. Second, visitor satisfaction was deterrnined by the following factors based on the order of importance: tourism destination, water quaJity of the spa and surrounding areas, faciJities of the spa, and accessibility. In conclusion. the overall visitor satisfaction with the spa destination JJOsitively affected visitor Joyalty, that is, their intention to revisit the place and recommend it to others