시간민감성분석을 활용한 프리미엄 아웃렛의 시장권역에 대한 연구

• 영문명: A Study on the Market Area of Outlet Shopping Center by using Time Sensitivity Measurement
• 발행기관: 한국지역개발학회
• 저자명: 강명수(Kang Myung Soo) 신종칠(Shin Jong Chil)
• 간행물 정보: 『한국지역개발학회지』제23권 제1호, 185~206쪽, 전체 22쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

With the maturity of department stores and discount stores, many Korean retail companies have an interest in developing outlet shopping centers such as Yeoju Premium Outlet. To develop a successful outlet shopping center, developers should understand general characteristics of market area for outlet shopping center. Market area is the geographic area from which a retail property consistently draws most of its customers. The boundaries of the market areas are determined by a number of factors including the type and size of the shopping center, automobile and transit access, physical barriers, location of competing retail scheme, and population concentration. This study tries to analyze the general characteristics of market area for outlet shopping center from the perspective of time, because shoppers tend to choose shopping center based on the time they have to travel to shopping center. This study analyzes market area for outlet shopping center by using time sensitivity measurement(TSM). With empirical research, this study finds out the expected travel time for outlet shopping center is 52.2 minutes and the average time considered to be too long is 129.98 minutes. The indifference point(percentage of respondents who thought it was short was equal to the percentage who thought it was long) is 66.7 minutes. The optimal point(percentage of respondents who thought it was too short was equal to the percentage of respondents who thought it was too long) is 67.3 minutes. Furthermore, this study explores whether various characteristics of respondents have an impact on time preference.

목차

1. 서 론

2. 이론적 배경 및 선행연구 검토

3. 실증조사

4. 분석 결과

5. 결 론

참 고 문 헌

키워드

아웃렛 쇼핑센터(Outlet Shopping Center) 시장권역(Market Area) 시간 민감성분석(Time Sensitivity Measurement)