Evaluating the Effect of the Corporate Social Responsibility (CSR) on Corporate Image and Reputation in the Shipping Sector

• 발행기관: 한국항해항만학회
• 저자명: Hyun-Mi Jang Sang-Youl Kim
• 간행물 정보: 『한국항해항만학회지』제39권 제5호, 401~408쪽, 전체 8쪽
• 주제분류: 공학 > 해양공학
• 파일형태: PDF
• 발행일자: 2015.10.30

영문 초록

This research seeks to improve the understanding of corporate social responsibility (CSR) and its advantages in the shipping sector. Recently, an improved emphasis on CSR, which incorporates environmental and social concerns into economic considerations of firms, can be found in business management and marketing literature. This is mainly because of people’s increased awareness in regards to the negative consequences of corporate activities such as increased environmental pollution and gaps between the rich and the poor. According to the previous literature, it has been revealed that responsible actions by companies can generate positive outcomes in terms of financial and time aspects, but more importantly, intangible equity of the company, including improved corporate reputation, image as well as brand. As the regulation is intensifying in regards to environmental and social responsibility in the shipping sector, shipping companies are trying to engage in CSR to gain competitive advantages. While the reputation and image of shipping companies play essential roles for developing sustainable maritime transport, few studies have been conducted for how the CSR of shipping companies influence the shipping companies’ reputation and image relative to other industries. In this regard, this study aims to investigate the effect of the corporate social responsibility on corporate reputation and image of shipping companies on the basis of an exploratory study in the Republic of Korea. This research would be beneficial to both academics and practitioners for developing useful CSR strategies which could promote the public’s recognition of the shipping sector.

목차

1. Introduction

2. The Concepts of Corporate Social Responsibility, Corporate Image and Corporate Reputation

3. Conceptual Framework and Hypotheses

4. Methodology

5. Result

6. Conclusion

키워드

Corporate Social Responsibility CSR shipping industry corporate reputation corporate image