How Should Service Innovation Strategy be Aligned with Business Strategy? : Focused on the Moderating Effect of IT Capability

• 발행기관: 한국IT서비스학회
• 저자명: 유현선(Hyun Sun Ryu) 이재남(Jae Nam Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제2호, 195~229쪽, 전체 35쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well-planned service innovation practices, which are consistent with the firm's business environment, become a critical challenge for service innovation success. In addition, an increasing number of studies have focused on the role of information technology (IT) capability in service innovations. Most studies on service innovation have focused on the influences of the strategic alignment and IT capability separately. In contrast, the current study combines them by investigating the positive moderating effect of IT capability on the alignment between business strategy and service innovation strategy. Based on data collected from 183 service firms in Korea, we first explore the effect of service innovation strategies when coupled with different business strategies on better firm performance. We then investigate the moderating effect of IT capability on the relationship between strategic alignments and firm performance. Empirical evidence indicates that a synergistic effect between alignment and IT capability on firm performance exists. Firms that have aligned service innovation strategy with business strategy should consider improving their organizational IT capability to ensure substantial leverage.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Theoretical Framework

4. Research Methodology

5. Anlaysis and Results

6. Discussion and Implications

References

키워드

Service Innovation Strategy Business Strategy Information Technology Capability Moderating Effect Alignment