Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in Viet Nam

• 발행기관: 한국IT서비스학회
• 저자명: Ngo Tan Vu Khanh Jungran An Mukungu Gabriel Nguyen Bich Thao Uyen Nguyen Phuong Y Gwangyong Gim
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2013춘계학술대회, 80~84쪽, 전체 5쪽
• 주제분류: 공학 > 전자/정보통신공학
• 파일형태: PDF
• 발행일자: 2013.05.15

영문 초록

This research attempted to find out the factors that are affecting customers’ intention and satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. Internet in Viet Nam is still considered as a new medium toll between the retailers and the consumers, and also retaining customers on e-retail is the most issue that is faced any e-retail store. To increase the understanding in this area, the following questions need correct answers. Are Viet Nam ready to embrace Internet shopping? In addition, this study intends to know the reasons, why Viet Nam customers accept or refuse internet shopping application? And what are dominant predictors that influence the customers’ satisfaction to shop on internet in Viet Nam? Findings of this research will provide a yardstick to customer satisfaction and online shopping based on various issues such as Merchandise attribute, Payment method, security, privacy, customer service etc.

목차

1. Introduction

2. Online Shopping in Viet Nam

3. Research model and Hypothesis

4. Discussions and Findings

5. Conclusion

키워드

Online Shopping Viet Nam Customer Satisfactor Payment