Motivational Factors for Attending the Food and Drink Expo in Birmingham

• 발행기관: 한국식공간학회
• 저자명: Kim, Mee-Suk Jung, Ji-Su Song, Won-Kyung
• 간행물 정보: 『식공간융합연구』식공간연구 4권 2호/5권 1호(합집), 83~102쪽, 전체 19쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This research analysed motivational factors to attend the Food and Drink Expo. A questionnaire was utilized for collecting data in Birmingham. The sample of respondents was randomly selected and total 204 questionnaires were gathered on-site. This research revealed eight push factors and four pull factors for the questionnaire. It was found that ‘to discover new trend’ and ‘to contract new products and services’ were the most influential push factors and ‘interesting exhibition programme’ was the most important pull factor. Interestingly, push factors were more important than pull factors to attract consumers of the Expo. However, there was not much significantly different between visitors and exhibitors but only two push factors differed.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Methodology

Ⅳ. Results and Analysis

Ⅴ. Conclusion

Reference

키워드

Motivation Expo Push factors Full factors Visitor Exhibitor