Destination Attributes Classification and Tourist Overall Satisfaction

• 발행기관: 세계문화관광학회
• 저자명: Gelareh Abooali Shida Irwana Omar Badaruddin Mohamed
• 간행물 정보: 『International Journal of Culture and tourism Research』Vol.6 No.1, 1~14쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The purpose of the current paper is to study the perception of first-time and repeat travelers toward the importance and performance of Penang Island tourism attributes. A total of 12 attributes was developed to evaluate the traveler's satisfaction level towards Penang as a tourist destination. Importance Performance Analysis (IPA) grid depicted the perception of fist-time and repeat travelers towards the level of importance and performance of Penang attributes. The first-time and repeat travelers showed different perception regarding to some of the factors. However, they were agreed in many aspects such as the most important attributes with high level of performance. The implication and recommendation for Penang marketers were discussed.

목차

[ABSTRACT]

Introduction

Different Approaches to Measure Customer's Satisfaction

Important Performance Analysis

Methodology

Results

Discussion

Conclusion

References

키워드

Importance-Performance Analyses First-Time Travelers Repeat Travelers Destination Attributes Penang Island