도서(島嶼)관광객의 방문동기, 선택속성 및 만족도간 관계분석

• 영문명: The Analysis of Relationships among Island Tourists' Tourism Motivation, Selection Attributes and Satisfaction: Focus on Dadohea National Park
• 발행기관: 한국해양비즈니스학회
• 저자명: 유창근(Chang-Keun, Yoo)
• 간행물 정보: 『해양비즈니스』제24호, 81~107쪽, 전체 26쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

This study analyzes the correlation between the tourism motivations and destination selection attributes of Dadohae Marine National Park island visitors. Also, it analyzes the influence of tourism motivations and destination selection attributes on visitor satisfaction. Data collection was conducted in 4 island districts located in the Dadohae Marine National Park and the total number of surveys used in the analysis is 435. First of all, the study results show that among tourism motivation factors marine recreation activities and ecological culture experiences have significant interrelationship with island destination selection attributes such as resources/attractions and marine tourism activities/information factors. Secondly, thrill/adventure and ecological culture experience variables from tourism motivation, and location/accessibility and marine tourism activities/information factors from destination selection attributes show a significant influential relationship with visitor satisfaction. This study found it necessary to understand behavioral characteristics of tourist due to the outburst of island tourism. By identifying the correlation between island tourism motivation and destination selection attributes, the connection between psychological needs of tourists and the functional attributes of the tourism site is made that would eventually lead to a detailed interpretation of travel decision making of tourists. This is expected to be valuable information for tourism program developers and marketers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 모형

Ⅳ. 분석 및 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

도서관광 관광동기 선택속성 다도해 국립공원 Island Tourism Tourism Motivation Selection Attributes Dadohea National Park