IPA분석을 통한 우리나라 크루즈 관광의 매력성 요인 평가에 관한 연구

• 영문명: A Study of Evaluation on Attractiveness Factors in Cruise Tourism using an Importance-Performance Analysis
• 발행기관: 한국해양비즈니스학회
• 저자명: 김성국(Sungkuk Kim)
• 간행물 정보: 『해양비즈니스』제22호, 1~21쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.08.31

영문 초록

Recently, Korean Government has been becoming aware of the Cruiseship tourism's effect. The economic impacts of Crusieship tourism that the passengers create in local communities are considerable. So, Curiseship tourism industry has been strategically promoted by governments. This study analyzed how the passenger evaluated the cruise attractiveness provided in the present cruise tourism. This study recognized that the IPA(Importance-Performance Analysis) matrix was useful to improve the cruise attractiveness needed the improvement was definitely marked on the IPA matrix. This study came to a conclusion that the attractiveness factors that belonged to the quadrant Ⅲ(from low priority) were the attractions. As, the passengers belonging to quadrant Ⅱ(concentrate here) think significant, the attractiveness factor that requires intensive improvement was not shown on this study.

목차

Ⅰ. 서론

Ⅱ. 크루즈 관광의 실태

Ⅲ. 크루즈 관광 장애요인 극복 방안

Ⅳ. IPA 분석

Ⅴ. 결론

참고문헌

키워드

크루즈 관광 중요도-성과 분석 해양관광 매력성 Cruise Tourism IPA Importance-Performance Analysis Marine Tourism Attractiveness Factors