국내 저가화장품 브랜드 로고의 시각적 특성

• 영문명: Visual Features in Brand Logos of Low Price Cosmetics in Korea
• 발행기관: 한국인체미용예술학회
• 저자명: 이지원(Ji-Won Lee) 신장희(Jang-Hee Shin) 나수임(Soo-Im Rha)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제4호, 35~48쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.12.20

영문 초록

This paper investigated the brand shops of low price cosmetics in Korea and the brand concepts pursued by these cosmetics brands in order to analyze the features of their brand logos. This paper aimed to analyze the types used in brand logos, the relationship between brand concepts and colors, and the visual features applied to colors and fonts and to ultimately investigate the general trends of components used in the brand logos of low price cosmetics. The most frequently used words in the concepts of low price cosmetic brands were 'nature', 'purity' and 'food.' Those words were used in concepts emphasizing natural aspects due to the trend of pursuing well-being. Other words included 'romantic' and 'princess like', targeting the young generation. The logo marks of low price cosmetic brands tended to emphasize function to give information presented by accurate brand names using the entire brand names. Spherical symbols were preferred because they were suitable for brand names and the concepts of each company and could enable easy interpretation and image delivery. The brand logos of low price cosmetics in Korea are important elements symbolizing brand concepts, functions or features. Further research is needed to investigate the logos in greater detail as the approach to identify brand logo designs that can enhance brand image and build brand power.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 대상

Ⅳ. 국내 저가화장품 브랜드 로고의 시각적 특성

Ⅴ. 결론

참고문헌

키워드

저가화장품 브랜드로고 브랜드심볼 브랜드컨셉 Low Price Cosmetics Brand Logos Brand symbol Brand concept