공공시스템사용특성이 고객만족과 충성도에 미치는 영향에 관한 연구 : 국가종합전자조달시스템

• 영문명: Study on Impacts of Using Characteristics of Public Systems on Customer Satisfaction and Loyalty of the Systems : Korean E-Procurement System
• 발행기관: 한국IT서비스학회
• 저자명: 임경원(Kyung-Won Lim) 김연태(Yon-Tae Kim) 김철수(Chui Soo Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제1호, 83~98쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

Advanced IT of Korea is the important factor that has improved the performance of business to business e-business systems, especially On-Line E-procurement System (KONEPS). Obviously KONEPS is well oositioned in businesses of Korea. In order to be higher performance in KONEPS. it needed to be analysed important characteristics composed of KONEPS. Even though KONEPS has been operating well. user's satisfaction and customer loyalty for KONEPS was not high in real businesses. In this research. we tried to find the factors affecting user satisfaction and customer loyalty for KONEPS and figure out the mechanism among the factors. We surveyed using characteristics. which are information diversity, usability, system reliabi lity and stabi lity, on suppliers. main users of KONEPS. We consider the using characteristics as independent factors of the research model. Meanwhile. we model user's satisfaction and customer loyalty as the dependent factors. The results from the study are helpful in providing policies and strategies to promote the use of KONEPS.

목차

Abstract

1. 서 론

2. 이론적 배경

3. 연구가설 및 모형

4. 연구방법

5. 연구 결과

6. 결 론

참고문헌

저자소개

키워드

Korea On-Line E-Procurement System KONEPS User's Satisfaction Customer Loyalty