물류전시회 체험요소가 참가활동성과만족에 미치는 영향

• 영문명: Logistics trade show experience and its impact on women and satisfying activity participation elements
• 발행기관: 한국물류학회
• 저자명: 원서진(Won, Seo-Jin) 임왕규(Lim, Wang-Kyu)
• 간행물 정보: 『물류학회지』제22권 제5호, 144~172쪽, 전체 29쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2012.12.30

국문 초록

세계적으로 물류전시산업이 꾸준한 성장세를 보이고 있는 가운데 국내 물류산업의 규모도 외형적으로 빠른 성장을 하고 있다. 이로써 물류전시회 규모, 개최 빈도 등으로 물류전시회에 방문하는 참관객의 수는 해마다 증가할 것으로 예상 되며, 최근 들어서는 물류전시회에서 참관객이 차지하는 비중이나 중요성이 점점 높아지고 있다. 본 연구는 물류전시회에 참가한 기업들을 대상으로 해당 기업의 성과에 영향을 미치는 요인들을 규명하고자 하였다. 성과에 대한 요인들로 매출활동, 정보수집, 관계구축, 이미지 구축, 동기부여활동 파악이 가장 주요 요인임을 알 수 있었다. 물류기업의 물류전시회 체험요소를 통한 참가활동성과를 보여주고 있다. 이는 물류업체의 물류전시 마케팅전략이 물류기업성장요인이 될 수 있는 것을 보여주고 있다.

영문 초록

Global logistics exhibition industry is showing steady growth of the scale appearance and rapid growth of the domestic logistics industry. This scale logistics exhibition, held in exhibition logistics, including frequency of visits of visitors is expected to rise year after year, the proportion or importance in the exhibition visitors recently Logistics is increasingly Companies participated in the exhibition logistics of this study was to identify the factors affecting the performance of their respective companies. Performance to a number of factors, sales activities, information gathering, relationship building, image building, motivational activities, identify the most major factors that were unknown. Some implications based on the results of the analysis of this study are as follows. First, experience in exhibition logistics exhibition activities were affecting factors. Trade activities in order to increase showed that the showrooms in the sensuous experience cognitive and emotional experience, and experience, behavioral experience, relationships and experience in the exhibition activities affecting Logistics exhibition experience elements will need to be increased. Second, the exhibition activities were affecting Trade and satisfaction. Exhibition sales activity and performance, information gathering, relationship building activities, image building, motivation Affect Participation in the activities of the Trade Performance of making a lot of impact on participation activities can be important in order to improve the performance of the activities will also increase participation. Experience elements in exhibition logistics of the exhibition, activities play an important role and participation are important and to increase the satisfaction element of the experience in advance, taking into account the experience elements participating in activities affecting the performance Affect logistics exhibition held in each factor is one of the important shows. Logistics exhibition experience elements of logistics enterprises through participation activity and shows. This shows that growing logistics company, logistics companies, logistics exhibition marketing strategy may be a factor in

목차

<국문초록>

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설의 설정

Ⅳ. 가설의 검정결과

Ⅴ. 결론 및 시사점

<참고문헌>

키워드

물류전시회 참가활동 성과 Logistics exhibitions participation activities performance