학술논문
서울, 베이징, 상하이의 진 캐주얼 스타일 비교연구
이용수 43
- 영문명
- A Comparative Study of Jean Casual Style in Seoul, Beijing and Shanghai -Focusing on 2009 Summer Street Fashion-
- 발행기관
- 전남대학교 생활과학연구소
- 저자명
- 편집부
- 간행물 정보
- 『生活科學硏究』生活科學硏究 第19輯, 66~74쪽, 전체 9쪽
- 주제분류
- 자연과학 > 생활/식품과학
- 파일형태
- 발행일자
- 2009.12.30
4,000원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The purpose of this thesis is to present the basic resources for enhancing the competitiveness of the Korean fashion brand in Chinese fashion market. The research was performed by taking the pictures of the street fashion in 2009 Summer, from 1st July 2009 to 15 july 2009, 10AM to 5pm, 2 times per day. Among the data about the three cities, 150 photos were selected in criteria of women in their twenties and thirties, respectively.
There are many differences of jean casual styles in Seoul, Beijing and Shanghai, by analyzing the style comparatively. Those three cities show same jean casual style as T-shirts and jean pants. In case of bottom, women in Seoul preferred full length skinny pants but women in Beijing and Shanghai preferred 7/9 length skinny pants. In case of skirt, less popular than pants, mini skirt was the most popular item among the skirts in three cities. The one-piece dress was not identified in jean casual style. In the clothing colors, those three cities show same color preference that multi color were the most preferred for top, blue was the most popular for bottom. The tidy conservative style was more preferred in Seoul, while the body exposed sexy style was more preferred in Beijing and Shanghai. In the light of accessories, the big shoulder bag was in fashion in the three cities, however in the case of shoes and hats, some discrepancy appeared. In conclusion, Seoul ,Shanghai and Beijing showed similarity in acceptability of the fashion trends and preferences in clothing style. However the way of wearing accessories in Beijing and Shanghai was different from Seoul.
목차
Abstract
Ⅰ.서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 내용
Ⅳ. 결과 및 고찰
Ⅴ. 결론 및 제언
참고문헌
해당간행물 수록 논문
참고문헌
관련논문
자연과학 > 생활/식품과학분야 BEST
- 20-40대 한국 남녀 성인의 밀키트 이용실태와 영양지수
- 한·중 유통기업의 ESG 경영에 대한 2030 소비자 인식 연구
- 식물성 대체육의 소비가치가 고객만족도와 재구매 의도에 미치는 영향
자연과학 > 생활/식품과학분야 NEW
더보기최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!