민박의 문화관광상품화 방안

• 영문명: Cultural Tourism Merchandising for Homestay
• 발행기관: 한국문화관광학회
• 저자명: 손대현(Sohn, De-hyun) 장서희(Chang Seo-hee)
• 간행물 정보: 『문화관광연구』제2권 제1호, 7~29쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.12.31

영문 초록

This study was undertaken to present the cultural tourism merchandising for homestay. For the first time, it gives a redefinition of the word ‘the homestay’ and forms a concept of the homestay product. In the cultural aspect, benchmarking is used to highlight critical success factors and develops systems to improve attainment of them which will fit the specific operation. The study also develops a useful process of cultural tourism merchandise for homestay. Totally, these valuable methods like benchmarking and conceptualizing are available for the homestay merchandising. The benchmarking of korean homestays involve comparison with American and Japanes homestays. The homestay successful factor, ‘theme’ results from this comparison. So the concept of ‘Jeasekbullie’ and ‘guesthouse’ developed in this study is basically ’Sarangbang’. Son Dae-hyun(1998) suggests that the typical korean homestay originate from ‘the Sarangbang’ in the time of ‘Chosun’. Divided into tangible and intangible part of ‘the Sarangbang’, ‘Jeasekbullie’ and ‘guesthouse’ are applied to two part, respectively. In detail, the theme of ‘Jeasekbullie’ is ‘the traditional building constructed by a famous architect’ and that of ‘guesthouse’ is ‘the personal interaction and private atmosphere’.

목차

[Abstract]

Ⅰ. 머리말

Ⅱ. 국 내외 민박개념 및 현황

Ⅲ. 국 내외 민박사례 비교분석

Ⅳ. 한국적 민박모델 구축과 정책제언

Ⅴ. 마무리

참고 문헌