학술논문
Awareness of Kuala Lumpur as a Cultural Destination
이용수 2
- 영문명
- 발행기관
- 한국문화관광학회
- 저자명
- Lisa Tung Pei Pei Lim Tau Sian Frederic Bouchon
- 간행물 정보
- 『문화관광연구』제11권 제2호, 125~136쪽, 전체 12쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2009.12.31
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국문 초록
영문 초록
Cities around the world have been very competitive in branding themselves with many identities in order to target a wider market of tourists. Kuala Lumpur is an example of a city that has created awareness as a shopping, MICE, and leisure destination but not much has been said relating to the cultural diversity of its offering. Tourists may not be aware that Kuala Lumpur can be recognized as a cultural destination because other cities in Malaysia like Melaka has a higher global status as a cultural heritage destination compared to Kuala Lumpur. However, there are plenty cultural offerings in Kuala Lumpur that can be marketed and yet the awareness for these places is low even among the locals. Therefore, this paper aims to explore the awareness of Kuala Lumpur as a cultural destination amongst the locals and domestic tourists and to determine if information sources such as promotional materials and marketing campaigns by the cultural places play a role in contributing to the awareness and loyalty behaviour of locals and domestic tourists. A survey was conducted through self-administered questionnaire that was distributed within various states in Malaysia to identify the perceive image and awareness of Kuala Lumpur. The results of this study showed that locals and domestic tourists had low awareness of Kuala Lumpur as a cultural destination. This information is useful for destination managers to clearly understand the perceived image and awareness of locals and domestic tourists and how the information provided is useful in influencing their visiting behaviour.
목차
[ABSTRACT]
Introduction
Background Study
Methodology
Results
Discussion
Conclusion
References
해당간행물 수록 논문
- 일본여성결혼이민자의 한국사회 적응실태
- Economic Impact Evaluation of Tourism Development in Accordance with Sustainable Tourism, Case Study
- Validating a Repeat Visit Model to Historical Temple by Structural Equation Modeling
- Marketing Malaysia as a Tourism Destination
- Multinational Lodging Firms’ Foreign Market Development Strategy
- 변혁적리더십, 집단응집력, 임파워먼트가 집단에피커시에 미치는 영향관계 분석
- 아산시 주요 관광지 관광객 현황분석
- Importance-Satisfaction Analysis for Tourism Attributes in Malaysia by Visitors’ Country of Origin
- Awareness of Kuala Lumpur as a Cultural Destination
- Economic Significance of Non-Timber Forest Products as a Sustainable Source of Rural Livelihoods
참고문헌
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