미용서비스조직의 내부마케팅 속성과 업무성과와의 관계

• 영문명: A Study of the Relationship Between Internal Marketing Activities and Work Performance in Hair Salon -Focus on Hair Designers and Their Assistants-
• 발행기관: 한국인체미용예술학회
• 저자명: 김윤(Yun Kim) 조성태(Seong-Tae Cho)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제13권 제2호, 53~69쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The purposes of this study were to verify the effects of internal marketing activities and how they impact the organizational performance of hair designers and assistants. To this end, a questionnaire was given to 371 employees of hair salons (hair designers and assistants). The data were analyzed by structure equation modeling of the Amos 18.0 and SPSS 18.0 programs. The results of this study were summarized as follows: First, for hair designers, ‘education training’ and ‘reward system’ variables had positive effects on job satisfaction. Second, for assistants, the ‘communication’ variable had a positive effect on job satisfaction. Third, job satisfaction related positively to consumer orientation for both hair designers and their assistants.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

내부마케팅활동 업무성과 직무만족 고객지향성 Internal marketing activities Work Performance job satisfaction consumer orientation