제9회 충주호사랑 호수축제 참가자 만족도 연구

• 영문명: A study of Satisfaction Degree for Participants in Ninth ChungJuHo-loving Lake Festival
• 발행기관: 국제관광산업학회
• 저자명: 함영덕(Ham, Young-Duck)
• 간행물 정보: 『국제관광산업연구』제3권 제1호, 163~180쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

The Purpose of this study is to suggest on the basic material of problems and development plans for the Ninth ChungJuHo-loving Lake Festival through the research of satisfaction degree for participations. According to this research, Participants of 28.3% consists of Seoul, 23.2% (Kyonggido, 18.1%(Chungchongdo) residents, visiting patterns are made of one day tour(52.9%) and family accompany trip(31.5%). The expenses of stay is highly made of below 101,000-150,000 won(30.4%). Therefore it must be planed for increasing program of a long stay and considered of family accompany trip. The satisfaction variable that influences in the discrimination of other festivals consists of P. R & Guidence, Opening Place, Leisure Quality. The satisfaction variales that influence revisiting intention are presented by sequence of Leisure, P. R & Guidence, Festival Program, Local Quality. It is suggested that development factors of tourism resources most highly influences in revisitng decision than any oter factors.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적배경

Ⅲ. 연구모형 및 조사설계

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

chungjuho festival satisfaction degree