소매업태의 발전에 따른 수산물 유통혁신에 관한 연구

• 영문명: A Study on Innovative Fishery Distribution Caused by Development of Retail Business -Focusing on SSM(Super Supermarket)-
• 발행기관: 한국해양비즈니스학회
• 저자명: 박철주(Chul-Ju Park) 정태석(Tae-Seok Jeong)
• 간행물 정보: 『해양비즈니스』제17호, 31~55쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

What effects does market entry of SSM have on competitions between retail businesses? How does retail business development affect in fishery distribution innovation? The purpose of this study is to establish a discussable consumer selection model, and to discuss about SSM’s entry to the market and the following competitions between retail businesses. Analysis results of this study can be summarized as follows. First, when a new vacuum zone occurs in the local market, then SSM enters there. Second, when SSM enters the local market, small businesses spread out political activities to legally restrict entry of SSM. Third, if number of SSM in the local market increases then SSM changes the retail mix, and this develops competitions of same business between SSMs. Fourth, if SSM changes the retail mix then competition between SSM and small businesses is aroused, and an assimilation process between SSM and retail businesses is developed in this competition. Fifth, SSM will continuously spread a distribution innovation and other retail businesses will follow the distribution innovation of SSM. The fishery distribution innovation will go on in the same direction, and innovative retail business will come out.

목차

Ⅰ. 서론

Ⅱ. 소매업태의 발전이론에 대한 이론적 배경

Ⅲ. 소매업태간 소비자선택모델의 구축

Ⅳ. SSM의 시장진입과 소매업태간 경쟁

Ⅴ. 수산물 유통혁신으로의 적용

Ⅵ. 결론

참고문헌

〈Abstract〉

키워드

기업형 슈퍼마켓 수산물 소매믹스 소비자선택모델 유통혁신 SSM(Super Supermarket) Fishery Retail Mix Consumer Selection Model Distribution Innovation