유헬스 서비스 수요 분석

• 영문명: Analysis on the Demand for Ubiquitous Healthcare Services : Focusing on Home-based Telemedicine and Telehealthmanagement Services
• 발행기관: 한국IT서비스학회
• 저자명: 고대영(Daeyoung Koh) 조현승(Hyunseung Cho)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제3호, 265~284쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services. which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further. multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of teleheartlmanagement services. Further, home-based u-health services will playa role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.

목차

Abstract

1. 서론

2. 표본 및 설문자료 특징

3. 실증 모형

4. 추정 결과

5. 결론

참고문헌

저자소개

키워드

u-Health Telemedicine Telehealthmanagement Conjoint Analysis Multivariate Probit Model