정치인의 이미지 연구

• 영문명: The Study of Politician’s Image - Focus on 17th President Election
• 발행기관: 한국인체미용예술학회
• 저자명: 김주현(Ju-hyon Kim) 이상은(San-Eun Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제12권 제3호, 7~19쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

For the politicians, images are an important factor to decide preference. The preference plays an important role to voters when they make a decision. It is an important factor to analyze and use politician’s image because the features of 17th president election are media and images election. To know these images and features of politicians, I analyze the party’s images & presidential candidates’ images related to P.I. (President Identity) and use media & promotions of candidate strategies and then research into what factors affect the voters. Image making correlates with coordination and is a very important element to form image so I think politicians make images with the public is a requisite for success in elections. I am going to research how image making affects voters in election, 17th president election’s feature and how mass media role is getting expanding and what factor is necessary to finish politician imagine.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 대통령선거 정책과 후보이미지

Ⅳ. 결론

참고문헌

키워드

정치인 이미지 대통령선거 PI컨설팅 이미지선거 이미지 메이킹 Politician image presidential election President Identity consulting image election image making