TV광고에 나타난 업스타일 특성에 관한 연구

• 영문명: Study for Up-style Characters on TV commercials -focusing on brand Hu, Danahan, Sooryehan, Hahnyul -
• 발행기관: 한국인체미용예술학회
• 저자명: 이기봉(Kee Bong Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제12권 제2호, 159~176쪽, 전체 18쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

This study is aimed to provide some basic data to arrange the hair up-style of commercial from awareness that has been leading the fashion of hair styles by the propagation power of media on TV advertisement by comparing models’ images in picture message on TV cosmetics advertisement and the characteristic of advertising picture compares to the hair up- style and by distinguishing how models’ hair styles are shown depending on the image of products and copies. The method of study is on the center of cosmetics advertisement analyzed through the physically revealed body parts and expression, clothes on the characteristic of models on TV Ads and the graphic image is also analyzed through semilogical symbolism distintion of ‘the feature of picture image and color and background’, ‘text’ and Up-style is ultimately analyzed through ‘volume’ and ‘flow of hair’ and characterized by some comprehensive meanings. As the result of this study was meant the phenomenological distinction that made women’s image which is gradually tough and confident was made from the mild and pure Korean women’s image in old time through hair Up-style with the characteristic of commercial models that have been focusing Korean traditional images on TV cosmetics Ads.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. TV광고에 나타난 헤어 업-스타일의 이미지와 상징성 분석

Ⅳ. 결론

참고문헌

키워드

Hair Style Up-style Television ads Cosmetic advertising 헤어스타일 업스타일 TV광고 화장품광고