유료공연축제의 만족도 및 행동의도 결정요인

• 영문명: Decision Factors on Satisfaction and Behavioral Intention of Payed Performance Festivals -Based on Incheon Pentaport Rock Festival-
• 발행기관: 한국문화관광학회
• 저자명: 홍재욱(Hong, Jae-Wook) 이상구(Lee, Sang-Goo) 김용구(Kim, Yong-Gu)
• 간행물 정보: 『문화관광연구』제12권 제1호, 5~18쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

Up to recent years, studies on non-payed festivals have been mainly focused on the satisfaction, revisit intention, public relational purposes, etc. However, this study is interested in a payed festival and is concerned about the influential factors of satisfaction and behavioral intention to make a trip to the host city. The result showed that factors making positive influence on the satisfaction of the payed festivals were ‘quality of performance’, ‘amenities’ and ‘reasonable price’ in a row. On the other hand, satisfaction makes positive influences on the ‘re-visit intention’ but no influences on the ‘behavioral intention to make a trip to the host city’.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구방법

Ⅴ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

Satisfaction Behavioral Intention Performance Festival Incheon Pentaport Rock Festival