大學祝祭 進行者의 資質에 관한 硏究

• 영문명: A Study on MC's Quality in College Festival : It's Effect on the Program Satisfaction and Intention of Participation and Recommendation
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 梁承勳(Yang, Soung-Hoon) 崔文容(Choi, Mun-Yong)
• 간행물 정보: 『관광산업연구』관광산업연구 제4권 제1호, 1~11쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

Recently, Korea experienced rapid growth of festival, which yields local government's self-governing, cultural identity and economic benefit. College festival also served various roles including integration of college students while backlashes by commercialization. For the successful college festival operation and capitalization of entertainment as a way to overcome commercialization of college festival, this research focused on relationship on MC's quality and program satisfaction. MC's good quality, as the moderator of event, is known to effective in successful program especially in TV and radio, creating parasocial interaction with audience. Findings said that MC's quality is derived factors, such as talent as entertainer, attractiveness, professionalism and celebrity potential and significantly effective on program satisfaction, intention of re-participation and intention of recommendation.

목차

I. 서 론

II. 이론적 배경

III. 연구방법

IV. 연구결과 및 분석

V. 해석 및 결론

키워드

대학축제 진행자 자질 만족도 college festival master of ceremony quality satisfaction