韓國 TV드라마視聽이 外來 觀光客이 知覺하는 韓國의 이미지 變化에 관한 硏究

• 영문명: The Modification of Images of Korea Perceived by Foreign Tourists before and after Watching Korean Dramas
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 吳先英(Oh, Sun-Young)
• 간행물 정보: 『관광산업연구』관광산업연구 제2권 제2호, 82~93쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

The purpose of this study is to identify the image of korea perceived by foreign tourists before and after watching Korean Dramas during their visits to Korea. A practical investigation was conducted to the foreign tourists, in particular, the Japanese and the Chinese tourists visiting Korea. Further, how the image of Korea has been changed was investigated by comparing and analyzing the differences of images. To begin with, in order to identify a theoretical background on the national image and the tourists' image of their destination and Korean Dramas, this study carried out a theoretical analysis on Korean Dramas' influence on the national image by reviewing and analyzing the previous studies.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결 론

키워드

Nation Image Korea Wave Korean Drama