A Diagnosis of Strategy Execution Ability and Corresponding Measures for Korean Oceanic Shipping Companies

• 발행기관: 한국항해항만학회
• 저자명: Ki-Myung Ahn Myung-Jae Kim
• 간행물 정보: 『한국항해항만학회지』제34권 제7호, 595~601쪽, 전체 7쪽
• 주제분류: 공학 > 해양공학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

This paper aims to diagnose the strategy execution ability and to provide corresponding measures for Korean oceanic shipping companies. The analysis method is the t-test between importance awareness and Corresponding ability for strategy execution diagnosis index(XPP). According to the diagnosed results, the strategy development is unsatisfactory because the strategy implemented does not adhere to concurrent environmental change. Moreover, the execution of the strategy is also unsatisfactory. Therefore, an evaluation shows that there is a need for a SWOT analysis using BSC, an organization structure to strengthen the strategy execution ability and the support from the market condition analysis prediction center.

목차

1. Introduction

2. Theoretical Background of XPP and Preceding Studies

3. Diagnosis on the appropriateness of thestrategy execution ability of ocean-goingshipping companies

4. Conclusion and Implications

키워드

Shipping Environment Factor Balanced Score Card Strategy Execution Strategy Development Strategy and Organization Alignment Operation Plan Monitoring and Learning Testing and Adjusting Key Performance Index SWOP Analysis T-Test Kendall's Ranking Test