RFID 가상 태그를 활용한 개인화된 광고 및 정보 응용 서비스 개발

• 영문명: Implementation of Personalized Advertisement and Information Application Services Using RFID Virtual Tag
• 발행기관: 한국IT서비스학회
• 저자명: 박남제(Namje Park)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제8권 제4호, 151~163쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

In this paper, we design and develop a personalized advertisement and information services system based on mobile RFID using RFID virtual tag. It is a system to perform the use of the contents information or the commercial transaction on the contents products through internet server connection by using RFID tag information with a mobile according as transmitting immediately to a cell phone after a tag generator derived RFID tag information to be substituted for the contents information being output at present, after being transmitted from a cell phone the information request signal on the contents information being output from video media. This service system provides a mechanism for gathering advertisement information left behind by many clients visiting advertisement sites for analysis of customers property, service model for selecting personalized services, and mechanism for providing them to customers who visited in a advertisement mall joined to the shopping site.

키워드

Personalization RFID Mobile RFID WIPI Advertising Information Service