이름 짓기 유형의 사회적 문법

• 영문명: Social Grammars of Naming Patterns : Focusing the Chinese and Italian Restaurants in the US.
• 발행기관: 한국사회언어학회
• 저자명: 김재준(Kim, Jai June) 강민구(Kang, Min Gu)
• 간행물 정보: 『사회언어학』제16권 2호, 105~139쪽, 전체 35쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

This paper examines social grammars of naming patterns from a sociolinguistic perspective, focusing on the names for the Chinese and Italian restaurants located in the Manhattan area of New York City and the state of South Carolina. Logit analysis and t-test were mainly used in this quantitative analysis of naming patterns. The findings of this paper are as follows: (1) whether restaurants are named with ethnic connotation or not are determined more by cultural variables rather than by economic variables, (2) the economic variables are statistically significant but only weakly determine naming patterns, i.e. the marginal effects of the logit analysis is very small, and (3) the only influential economic variable is the reverse attitude toward information use, which implies that the number of computers within a restaurant is directly or indirectly related to the ethnicity of the owner and its naming pattern. Overall, this paper is an attempt to broaden the contents and methodologies of the previous studies on the relationship between brand naming patterns and ethnicity from the sociolinguistic perspective.

키워드

naming patterns Chinese restaurant Italian restaurant cultural dimension economic dimension