Corporate Meeting Destination Choice : The Effects of Organizational Structure

• 영문명: Corporate Meeting Destination Choice : The Effects of Organizational Structure
• 발행기관: 한국마케팅과학회
• 저자명: Ahmad Azmi M. Ariffin Nor Khomar Ishak
• 간행물 정보: 『JGAMS』마케팅과학연구 제16집 제4호, 73~93쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  This study attempted to determine the influence of organizational structure on the novelty preference for corporate meeting destination choice. The three dimensions of structure incorporated were formalization, centralization and complexity. A total of 75 corporate meeting planners drawn form public listed services organization were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that both formalization and centralization were negatively correlated with novelty preference while complexity was positively correlated. However, only complexity contributed significantly to the prediction of novelty preference for corporate meeting destination choice. The main implication of this study is pertaining to the segmentation and targeting of the corporate meeting market. This study helped in bridging the gap between tourism marketing and organizational research. It also contributed by developing the measurement for novelty preference form the context of experiential marketing.

목차

〈Abstract〉
Ⅰ. Introduction
Ⅱ. Issue and Purposes
Ⅲ. Organizational Structure and Novelty Preference for Corporate Meeting Destination
Ⅳ. Framework. Questions and Hypotheses
Ⅴ. Methodology
Ⅵ. Discussions and Implications
Ⅶ. Limitations of the Study and Suggestions for Future Research
References
Appendix

키워드

Corporate meeting destination Novelty preference Organizational structure