B2B 중개기업의 성과 저해요인에 관한 연구

• 영문명: A Study on the Critical Failure Factors against B2B e-Marketplace Performance
• 발행기관: 한국IT서비스학회
• 저자명: 권순범(Suhn Beom Kwon) 변성수(Seong Soo Byun) 배준범(Junbum Bae)
• 간행물 정보: 『한국IT서비스학회지』한국SI학회지 제4권 제1호, 1~13쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.05.01

영문 초록

Many buying and selling companies have participated in B2B electronic commerce in order to boost sales and cut down purchase prices respectively. There are some studies on buying and selling companies performances of using B2B e-marketplaces which provide electronic B2B transaction services such as finding transaction partners, providing on-line transaction process like auctioneering, etc. This study investigates the critical failure factors against B2B e-marketplace in other words B2B market-maker or B2B intermediary. We proposed 4 hypotheses asserting that 4 critical failure factors make reverse effects on B2B intermediary performances. We adopt the Balanced Score Card (BSC) framework to evaluate B2B intermediary performance. Data were collected from 46 respondents of B2B intermediaries in Korea. Analyses showed that traditional off-line B2B practices like refunding to buyer or transactions without legal documents and low quality of product information and catalog are critical failure factors against B2B intermediary performance.

목차

Abstract

1. 서 론

2. 이론적 배경

3. 연구모형 및 가설

4. 조사방법론

5. 연구가설의 검증

6. 결 론

참고문헌

저자소개