테마파크의 서비스 수익사슬에 관한 연구 -국내 3대 테마파크를 중심으로-

• 영문명: The Study on Service-Profit-Chain of Theme Park -Based on the Big-Three theme Park in Korea-
• 발행기관: 인하대학교 산업경제연구소
• 저자명: 박진영
• 간행물 정보: 『경상논집』경상논집 제15집 제2호, 157~182쪽, 전체 26쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2001.12.01

영문 초록

Nowadays, according to privates' incomes getting higher and resources getting bigger by rapidly increasing economy, leisure activities are being increased. This means it needs to be differences with leisure of old style. So the resort that makes visitor pay for some money and get in touch with the surroundings by each theme is U Theme Park" . To increase profit of Theme Park, we need to find the different point to others and the factors that make customers have great satisfaction. The customer-satisfaction­factor is the factor to increase the service quality. The service quality of Theme Park is effected by users' expectation and character. So we should find the point of distinction against other Theme Park to increase the service quality by analyzing the character and demand of customer. This study is to show the profit chain model because profits should be increased consistently so that Theme Park is growing up.

목차

1. 서론

2. 테마파크에 대한 이론적 배경

3. 서비스품질과 고객만족

4. 서비스 수익사슬 모형

5. 결론

참고문헌

Abstract