크루즈 관광 수요 결정요인에 대한 탐색적 연구: 부산 지역을 중심으로

• 영문명: An Exploratory Study on Determinants of Cruise Tourism Demand: A Focus on the Pusan Area
• 발행기관: 한국무역연구원
• 저자명: 정연국(Yeon-Kook Jeong) 한은진(Eun-Jin Han)
• 간행물 정보: 『무역연구』제20권 제6호, 157~168쪽, 전체 12쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

Purpose - The purpose of this study is to identify the characteristics of consumers, particularly cruise tourists, and present information on cruise tourism consumption promotion sales strategies for the actual demand market. Design/Methodology/Approach - This study applied the cruise tourism selection attribute as an independent variable, and used the TP model for tourists with experience in cruise tourism. The focus location is the Busan area. In addition, the amount of annual participation was selected as a dependent variable and analyzed. Findings - As a result of analyzing the attribute factors of cruise tourism selection, it was found that cruise travel culture atmosphere, cruise products, and cruise service had a positive effect. In addition, it was found that job factors (public officials, faculty and staff, professional, and office workers) had a positive effect on the socioeconomic characteristics. Research Implications - This study analyzed the effect of cruise tourism selection attribute factors on the demand determinants factor, and the results of this analysis indicate that cruise tourism consumption promotion sales strategy information on the actual demand market of cruise tourism consumers in Busan can be provided.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사 설계 및 자료

Ⅳ. 분석결과

Ⅴ. 결론

References

키워드

Cruise Tourism Demand Cruise Tourism Selection Attributes Truncated Poisson Model