학술논문
TikTok Music Virality in China: The Unlikely Case of the Divine Song “The Shepherd of the Cocoto Sea”
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- 영문명
- 발행기관
- 아시아음악학회
- 저자명
- Weiyang Li
- 간행물 정보
- 『Asian Musicology』Vol.33, 91~113쪽, 전체 23쪽
- 주제분류
- 예술체육 > 음악학
- 파일형태
- 발행일자
- 2023.10.31
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국문 초록
This paper will start with the definition of divine song and explain how it developed from an internet slang term to a common term used to describe a certain music genre by presenting and summarizing the development processes and evolution characteristics of two popularly recognized divine songs in China. It will then focus on the case of “The Shepherd of the Cocoto Sea” and explore how this “unlikely case” influenced a primarily middle-aged and elderly demographic. It will analyze the three key figures responsible for its viral rise and two important events that were part of this process, which finally influenced main music applications and music charts in China, and became recognized and popular among various demographic groups, making it a viral phenomenon.
영문 초록
목차
Introduction
TikTok Platform in China: Media, Expression, Influence
Divine Song: Deviant, Network Traffic, Entertaining
TikTok Divine Song “The Shepherd of the Cocoto Sea”: A Surprise Hit of Middle-Aged and Elderly Groups
Fanatical Potential Users: Middle-Aged and Elderly Groups
The Secret Behind the Middle-Aged and the Elderly Fandom: Three Key Figures
Key Figure One: Frontier Grassroots Singer
Key Figure Two: Popular Network Anchor
Key Figure Three: Street Singer on TikTok
The Craze Grips the Whole Nation: Copyright Infringement and the Spring Festival Gala
Conclusion
References
해당간행물 수록 논문
- [Editor’s Preface] The New Perspectives on Asian Traditional Music of the Twenty-First Century
- Asian Musicology Vol.33 Contents
- Lucia di Lammermoor (拉美莫爾的露琪亞) and The White-Haired Girl (白毛女): Opera in China and the Perpetuation of Negative Narratives of Mentally Disabled Women
- Gender Stratification in Bayin Seated Singing (八音坐唱) among the Buyi Ethnic Group in Southwest China
- Dancing along the Rivers: Shared Cultural Identity and Musical Diversity among the Lisu 傈僳 of Yunnan Province, China
- Everyday Musical Life Among the Indigenous Bunun, Taiwan(Jonathan P.J. Stock & Chiener Chou. New York and London: Routledge, 2021, ISBN: 9780367748494)
- Ways of Voice: Vocal Striving and Moral Contestation in North India and Beyond.(Matthew Rahaim. Middletown: Wesleyan University Press, 2021, ISBN: 9780819579393)
- Paving a Path to Essentialize an “Imagined” Community: Inquiring the Contemporary Music Culture in the Digital Age through Virtual Ethnography
- TikTok Music Virality in China: The Unlikely Case of the Divine Song “The Shepherd of the Cocoto Sea”
참고문헌
관련논문
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예술체육 > 음악학분야 NEW
- [Editor’s Preface] The New Perspectives on Asian Traditional Music of the Twenty-First Century
- Asian Musicology Vol.33 Contents
- Lucia di Lammermoor (拉美莫爾的露琪亞) and The White-Haired Girl (白毛女): Opera in China and the Perpetuation of Negative Narratives of Mentally Disabled Women
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