The Sociocultural Meaning of Zero-Calorie Beverage Consumption: A Qualitative Study on Health Perceptions and Beverage Choices Among Young Adults in South Korea

• 발행기관: 한국식품보건융합학회
• 저자명: Jin Soo YOUK Jin Hee KIM
• 간행물 정보: 『식품보건융합연구』제10권 4호, 21~27쪽, 전체 7쪽
• 주제분류: 복합학 > 과학기술학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

The purpose of this study is to identify the sociocultural aspects of zero-calorie beverage consumption among young Koreans. Through an interview methodology, this study explores the perceptions of zero-calorie beverages, consumption behavior, and the important role of zero-calorie beverages in identity formation. The study uniquely integrates theories from health psychology, sociology, and cultural studies to analyze the complex interplay between individual health beliefs, social norms, and evolving cultural trends. The results show that the choice of zero-calorie beverages is heavily influenced by health consciousness, pervasive appearance culture, social media dynamics, and shifting workplace paradigms. Participants had a nuanced view of these drinks as both a “healthy alternative” and an “artificial product,” reflecting the deep ambivalence that characterizes modern consumer society. Importantly, we found that the consumption of zero-calorie beverages serves as a means of sophisticated self-expression and impression management, acting as a form of cultural capital. This study makes a significant contribution to our understanding of health behavior in specific sociocultural contexts and provides important insights for health policy makers, marketing strategists. The study emphasizes that a multidisciplinary approach is essential in studying contemporary food and beverage consumption patterns, which have far-reaching implications for public health efforts and social epidemiology at home and abroad.

목차

1. Introduction

2. Theoretical background

3. Research Methodology

4. Results

5. Discussion

6. Implication and Conclusion

Reference

키워드

Zero-calorie beverages Sociocultural consumption Health perceptions Identity formation Korean young adults