학술논문
Understanding Perspectives of Intermediaries in Export Markets: A Cognitive Appraisal Approach
이용수 11
- 영문명
- Understanding Perspectives of Intermediaries in Export Markets: A Cognitive Appraisal Approach
- 발행기관
- 한국무역학회
- 저자명
- 신준호(Joon-Ho Shin)
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.28 No.4, 1~32쪽, 전체 32쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2024.06.30
6,640원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
![논문 표지](https://contents.kyobobook.co.kr/sra/upload/book_img/106/1060573.jpg)
국문 초록
Purpose - This paper employs cognitive appraisal theory to investigate the relationship between exporters and intermediaries with the use of perceived fairness as the primary appraisal, self-efficacy as the secondary appraisal and long-term orientation as the response.
Design/Methodology - This paper employed a survey design to establish the relationship between perceived fairness and its effect on self-efficacy, specifically in the context of the long-term orientation of distributors’. The survey used a five-point Likert scale to measure the extent of participants’ agreement with the statements. The partial least squares structural equation modeling (PLS-SEM) approach was used to analyze the proposed model to assess both the measurement model’s validity and the estimation of structural coefficients.
Findings - The study highlights the mediating role of self-efficacy in the relationship between perceived fairness and long-term orientation. It also shows that the confidence of intermediaries in their abilities creates a stronger long-term orientation, meaning that perceived fairness has a positive effect on their commitment through its effects on self-efficacy. This means that when intermediaries feel that they are being treated fairly in their transactions with exporters, they build up their self-efficacy beliefs, and this makes them be more committed to the relationship. Furthermore, the results indicate that the relationship between perceived fairness and long-term orientation depends on the level of self-efficacy.
Originality/value - By considering the mediating and moderating effect, exporters and intermediaries can better tailor their strategies to enhance the long-term orientation between them. Also, exporters and intermediaries can improve their strategies and interventions to develop positive and sustainable relationships.
영문 초록
목차
1. Introduction
2. Literature Review and Hypothesis Development
3. Methodology
4. Discussion and Conclusion
References
키워드
해당간행물 수록 논문
- Journal of Korea Trade (JKT) Vol.28 No.4 Contents
- Understanding Perspectives of Intermediaries in Export Markets: A Cognitive Appraisal Approach
- The Nexus Between Digitalization Capability and Corporate ESG Performance: The Moderating Role of Institutional Pressures for Sustainability
- What Determines Tourist Satisfaction After Service Failure: Three-way Interactions Among Service Recovery, Tourist Restraint, and Service Failure Severity
- A Comprehensive Compulsory License under the WTO TRIPS: Lessons from the Covid-19 Pandemic
- A Study on the Utilizing of Adequate Assurance Demand for Contract Performance Prior to the Contract Performance Date in International Sales Contracts
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!
![교보e캐시 1,000원](https://contents.kyobobook.co.kr/resources/dig-fo/dig/images/ink/etc/img_eCash@2x.png)