호텔 뷔페레스토랑 서비스품질과 고객만족 및 재 방문 의도에 관한 연구

• 영문명: A Study on Hotel Buffet Restaurant's Service Quality, Customer Satisfaction and Revisit Purpose
• 발행기관: 관광경영학회
• 저자명: 안장수(Jangsoo Ahn) 박경곤(Kyungkon Park)
• 간행물 정보: 『관광경영연구』제11권 제2호, 47~70쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

The objective of this research is to examine that estimation of service quality which the customer feels personally after using hotel buffet restaurant centering around the customer who uses special 1st grade hotel buffet restaurant in Seoul area has an effect on customer satisfaction and revisit purpose of customer. It can be analyzed that research result can generally have an effect on customer satisfaction and service quality according to service quality of hotel buffet restaurant and also revisit purpose of customer according to customer satisfaction. In regard of management of hotel buffet restaurant, customer satisfaction will be rose by improving and maintaining good service quality through ceaseless effort to seek for and improve the way of persistent service quality measurement and revitalization of human service educational program of employee as well as establishment, taste of food etc. Research result shows that heightened customer satisfaction like this can continuously maintain revisit of hotel buffet restaurant from customer.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Service Quality Customer Satisfaction Revisit Purpose Perceptual Disorder