뉴 시니어 골프 마니아의 골프 소비인식에 관한 CIT 분석연구

• 영문명: A Study on the CIT Analysis of New Senior Golf Mania’s Perception of Golf Consumption
• 발행기관: 세계태권도문화학회
• 저자명: 이광호
• 간행물 정보: 『세계태권도문화학회지』14권 1호, 1~16쪽, 전체 16쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2023.01.31

영문 초록

The purpose of this study is to analyze the positive and negative consumption perceptions formed by new senior golf enthusiasts using CIT. There were 20 participants in the study, and the data analysis used the categorization method suggested by Hoffman, Kelley & Rotalsky(1995). As a result of the study, First, negative perceptions of golf consumption were classified into three top categories in the order of ‘sad athletic ability’ (42.3%), ‘price dissatisfaction’ (36.5%), and ‘human service dissatisfaction’ (21.2%). Second, the positive perception of golf consumption was classified in the order of ‘saving consumption’ (36.5%), ‘meeting with each other’ (31.3%), and ‘pleasant charm’ (31.3%) as three top categories. In conclusion, the participants of this study, golf enthusiasts of the new senior generation, strongly showed an ego-centered consumption perception that prioritizes themselves over others, and health, fun, and competition were important psychological factors driving golf consumption.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

New senior generation Golf mania Consumption perception CIT