Factors on the Adoption Behavior of Digital Wallet: Chinese Youth Perspective

• 영문명: Factors on the Adoption Behavior of Digital Wallet: Chinese Youth Perspective
• 발행기관: KINFORMS
• 저자명: Tingting Tang Somkiat Mansumitrchai
• 간행물 정보: 『Management Review: An International Journal』Vol.17 No.2, 76~109쪽, 전체 34쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

The main focus of this paper is to determine the antecedents which significantly affect the attitude toward digital wallet adoption in the context of Chinese youth and to explore the moderating role of demographic and behavioral factors on the relationships between digital wallet adoption and its antecedents. The sample consists of 212 respondents. The multiple regression results indicated that perceived complexity and trialability have statistically significant relationships with digital wallet adoption. Moreover, the moderated regression analysis showed that the frequency of usage significantly moderates the relationship between the intention to adopt digital wallets and relative advantages. The findings of this study not only improve understanding of predictors affecting digital wallet adoption and behavioral differences influencing the degree of adoption but also provide insights for digital wallet service providers to redesign and develop their program to increase customer satisfaction rate.

목차

INTRODUCTION

LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT

RESEARCH METHODOLOGY

CONCLUSION

REFERENCES

키워드

Digital wallet Diffusion of innovations theory Moderating effect Chinese youth