SNS를 활용한 태권도시범단 홍보특성이 대학이미지 및 대학선호도에 미치는 영향

• 영문명: The Effect of Taekwondo Demonstration Team PR characteristics using SNS on University Image and University Preference
• 발행기관: 세계태권도문화학회
• 저자명: 이승진 이법선 정태겸
• 간행물 정보: 『세계태권도문화학회지』13권 4호, 97~111쪽, 전체 15쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

The purpose of this study was to investigate the effect of taekwondo demonstration group promotion activities through SNS on improving university image and university preference for prospective freshmen. The study subjects were selected from among high school student athletes who were registered as breaking athletes, who followed the university taekwondo demonstration team on SNS and were constantly in touch with the news of the university. 220 questionnaires were used for final analysis and statistical processing was performed using SPSS 25. As a result, first, interactivity was found to have a positive effect on the university image. Second, convenience, reliability, and interactivity were found to have a positive effect on university preference. Third, university image has a positive effect on university preference.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

SNS PR characteristics University image University preference