온라인을 활용한 부동산거래정보의 선택요인에 관한 연구

• 영문명: The Study of Real Estate Transaction Information of Selection Attributes on the Internet-Based
• 발행기관: 한국부동산정책학회
• 저자명: 정미애(Jung, Me-Ae) 신민식(Shin, Min-Sik)
• 간행물 정보: 『부동산정책연구』제14집 제2호, 55~70쪽, 전체 16쪽
• 주제분류: 사회과학 > 정책학
• 파일형태: PDF
• 발행일자: 2013.12.30

영문 초록

For real estate agents to effectively respond to this change of conditions, they have to have a systematic plan and decision-making process accompanied with smooth problem-solving strategies, and they have to deploy a marketing strategy which is comprehensive and consumer-oriented by getting the market situations which are changing from moment to moment. In other words, they have to deploy an up-to-date marketing strategy by understanding the real estate market situations for effectively implementing marketing management activities. Not long ago, we could see a new marketing method and strategic factors arrive, which has rendered possible the extension of the marketing territory and thus generalization of SNS practices by ordinary persons and that situation has made possible the relationship between information providers of real estate business and information users on the internet.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Real Estate Online Transaction Real Estate Agent New Marketing Method Strategic Factors Arrive