학술논문
Evaluations on Use Behavior of VR Services and Their Policy Implications: Focusing on Moderating Effects of Personal Innovativeness
이용수 2
- 영문명
- 발행기관
- 한국비교정부학회
- 저자명
- Young-Ho Hwang Yoo-Jin Moon
- 간행물 정보
- 『한국비교정부학보』제22권 제3호, 97~113쪽, 전체 17쪽
- 주제분류
- 사회과학 > 행정학
- 파일형태
- 발행일자
- 2018.09.30
4,840원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The aim of this research is to evaluate determinants influencing consumers’ use behavior of virtual reality (VR) services and to provide their policy implications focusing on moderating effects of the personal innovativeness. The result of T-test for all variables demonstrates that significant differences between males and females did exist only in personal innovativeness, which means that males were more likely to be personally innovative than females. It also shows that the main predictors of use behavior of virtual reality services are hedonic motivation, personal innovativeness, effort expectancy and performance expectancy. And all of the moderating effects were significant: interactions between effort expectancy and personal innovativeness, between social influence and personal innovativeness, between performance expectancy and personal innovativeness and between hedonic motivation and personal innovativeness, which implies that the higher were the impacts of effort expectancy, social influence, performance expectancy and hedonic motivation on use behavior of the services, the higher was a consumer’s personal innovativeness. According to the evaluation, policy implications and marketing strategies for virtual reality services should appeal to consumers by positioning the using experience as an adventure to alleviate their stress and change a negative mood. They also should seek reputation-building and target early adopters.
목차
Ⅰ. Introduction
Ⅱ. Research Model and Methodology
Ⅲ. Results
Ⅳ. Discussion and Interpretation
Ⅴ. Policy Implications
References
키워드
해당간행물 수록 논문
- 1970년대 새마을운동 관련 연구에 대한 논쟁
- OECD 주요 선진국의 중앙정부 재정정보시스템 현황 분석과 시사점
- Same Agenda, Different Governance :A Comparative Analysis of Climate Change Governance in China, Japan, and Korea
- A Study on South Korea’s North Korea Policy Applying Punctuated Equilibrium
- Evaluations on Use Behavior of VR Services and Their Policy Implications: Focusing on Moderating Effects of Personal Innovativeness
- 남녀 공무원의 승진에 미치는 영향에 관한 비교 연구
- OECD 국가들의 ODA 효과성 영향 결합조건 분석
- 한국의 시장주의와 평등주의적 거버넌스의 구성에 관한 일 고찰
- 에너지 빈곤 문제 해결을 위한 에너지 복지의 정책설계에 관한 연구
- 생명공학 거버넌스의 인과경로 분석
참고문헌
관련논문
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!