지역신문 현황 분석과 변화 방향

• 영문명: Comparative Analysis and Direction of Local Press
• 발행기관: 한국비교정부학회
• 저자명: 주상현(Sang-Hyeon Ju)
• 간행물 정보: 『한국비교정부학보』제21권 제4호, 261~287쪽, 전체 27쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

The purpose of this study is to discuss the direction of regional media by analyzing the main status data related to local media. More specifically, we analyzed the problems faced by the local media in terms of major analysis phases such as the media promotion fund, the excessive local press number, the special law for the development. As a result of the analysis, Jeonbuk area had a large number of newspapers in comparison with the local population, and local governments did not have a distribution standard for public relations expenses that they spend on local media. The local newspaper development fund, which supports competitive newspapers, failed to achieve its original purpose and failed to improve the subscription market of the local newspaper and the restraint structure of the advertisement market. This study suggests the implications of the following research for the developmental change of local media. First, it is necessary to expand citizen participation in local newspaper reading campaign and local media. Second, it is necessary to strengthen the competitiveness of local media. Third, efficient operation of local newspaper support system is needed. Fourth, the introduction of local newspaper evaluation system and the preparation of public budget execution standards are needed.

목차

I. 서 론

II. 이론적 논의

III. 현황 분석

IV. 지역 언론의 발전적 변화 방향

V. 결 론

참고문헌

키워드

지역신문 지역신문발전지원특별법 언론진흥기금 홍보비 한국언론진흥재단 Local newspaper Special Act on Supporting Local Newspapers Press Promotion Fund Publicity expenses Korea Press Foundation