상업 젠트리피케이션 지역 방문소비자 유형화와 계층별 장소 선택 특성 비교분석

• 영문명: Comparative Analysis of Place Selection Characteristic and Consumer Segmentation in Commercial Gentrification District : Focused on Commercial Gentrification District in Seoul
• 발행기관: 한국도시부동산학회(구.도시정책학회)
• 저자명: 유민태(You, Min-Tee) 박태원(Park, Tae-Won)
• 간행물 정보: 『도시부동산연구』11권 2호, 115~141쪽, 전체 27쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2020.08.30

영문 초록

A study on consumer use behavior in commercial gentrification District. There is a consumer class who is searching for a new commercial district and a consumer class who cooperates with it. I tried to confirm this phenomenon empirically. For consumer segmentation, a hierarchical cluster analysis was conducted, and the consumers were classified into seven consumer groups, namely, conspicuous, nomadic, playful, subjective, conformity, logical and conventional groups. They were then largely divided into innovative, liquid and wait-and-see consumer groups based on the place selection propensities and SNS usage patterns. First, The initial visitor group, which consists of first mover, who finds a new space, and fast followers who follow it blindly, accounts for about 15% of the total. Second, the floating visitor group is most common and expected to account for 60% of the total. Third, the wait-and-see visitor group is not significantly influenced by the social atmosphere and accounts for about 25% of the total. I Analyzing and utilizing hierarchical consumption patterns in terms of placemarketing will be a means to revitalize the local economy.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증분석 개요

Ⅳ. 분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

젠트리피케이션 소비자 유형화 젠트리파이어 소비자 의사결정 상업지역 선택요인 Gentrification Consumer Segmentation Gentrifier Decision Making Commercial District Selection Factor