A Cross Cultural Study Regarding Motivations for Visiting Ethnic Restaurants

• 발행기관: 강원대학교 경영경제연구소
• 저자명: Seo Yeon Jang Sainatee Chernbumroong Yeong Gug Kim
• 간행물 정보: 『아태비즈니스연구』제10권 제1호, 13~23쪽, 전체 11쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2019.03.30

영문 초록

Asian food and the Asian restaurant market have grown rapidly in the international market. It has become one of the major trends in the restaurant industry in the world. However, there has been little attempt to develop a scale for measuring customer’s motivation to experience Asian restaurants, and cross-cultural approaches are very rare. From this point of view, this study examined an instrument to measure motivation to visit Asian restaurants developed by Jang and Kim (2015), which was originally developed based on UK customers, by applying the population from another cultural background, Thailand. A total of 308 valid responses were obtained in Thailand. CFA was performed with a Thai sample to test internal and external consistency of the scale with another population, and a comparison was made between UK and Thai customers.

목차

Ⅰ. Research Background

Ⅱ. Theoretical Background

Ⅲ. Methodology

Ⅳ. Conclusion

References

키워드

Asian Restaurant Motivation Measurement and Cross-culture