도시 랜드마크 타워의 인지도 및 성공요인 분석

• 영문명: Awareness Level and Success Factors of City Landmark Towers - The Cases of Hanbit Tower, Eiffel Tower and Space Needle -
• 발행기관: 한국지방행정학회
• 저자명: 고은빛(Eunbit Ko) 고대유(Dae Yoo Ko) 서예지(Yeo Ji Suh) 한상연(Sang-Yun Han)
• 간행물 정보: 『한국지방행정학보』제12권 제1호, 121~144쪽, 전체 24쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2015.08.30

영문 초록

The marketing effort to enhance city image is essential to make competitive cities, and city landmarks are major elements for city marketing. This study aims at finding awareness level and success factors of city landmark using the cases of Eiffel Tower of Paris, Space Needle of Seattle and Hanbit Tower of Daejun, Korea all of which were constructed for World Fair. A survey and analysis were conducted to examine how well these towers were known to the people of Seoul, how often these towers appeared in movies, and how tour companies utilized them in their tour package programs. It is suggested that for successful landmark construction, firstly, enough time and budget should be secured in designing and symbolizing the towers, secondly the towers should be located in the area with good accessibility and surroundings, and thirdly facilities in and out of the landmark should be effectively managed and utilized to provide something very amusing to see and enjoy. In this regard Eiffel Tower and Space Needle are evaluated to be a success whereas Hanbit Tower is a failure with only less than 20 thousands of visitors a year.

목차

I. 들어가는 말

Ⅱ. 도시 랜드마크에 관한 이론적 검토

Ⅲ. 도시 랜드마크 타워의 사례 분석

Ⅳ. 랜드마크의 성공요인

Ⅴ. 맺는말

키워드

랜드마크 도시이미지 도시마케팅 Landmark City Image City Marketing