Consumer Choice Model in No-frills Airline Industry

• 발행기관: 강원대학교 경영경제연구소
• 저자명: Hong Youl Ha
• 간행물 정보: 『아태비즈니스연구』제1권 제2호, 23~46쪽, 전체 24쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

Despite the explosive growth of no-frill airline industry, very little is known about how consumers make purchase decision in such settings. Today’s airline industry requires choice models consistent with consumers’ true preference sets. This study used conjoint analysis to identify these ideal choice models. 38 percent of the subjects were found to use compensatory and 62 percent non-compensatory models. Our findings suggest a need to base choice-making promotions on ideal choice models if the promotion is to lead consumers to decisions consistent with true preferences.

목차

Ⅰ. Introduction

Ⅱ. Conceptual Basics of Study

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Discussion

Ⅵ. Limitations

키워드

Stochastic Choice Model Conjoint Analysis Choice Task