Factors for Shopping Malls to be Successful in Delhi Ncr (India)

• 발행기관: 강원대학교 경영경제연구소
• 저자명: N. H. Mullick
• 간행물 정보: 『아태비즈니스연구』제4권 제1호, 25~30쪽, 전체 6쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Today a consumer is confused and he looks only for values in relation to the prices spent by him/her in the buying process. He/She relates value in terms product pricing, brand value, his experiences etc. This therefore gives a vast scope for organized retailing that can make products available as per the aspirations of the consumer. For these organized retailers, Shopping Malls are acting as a catalyst and helping them to enhance their growth all over the country. They are providing them the required infrastructure and also helping them to achieve a faster growth. The present study is therefore done visualizing the opportunities available in the Indian market and the issues faced by the mush-rooming of Malls in Indian metropolitan cities making their survival difficult due to cut-throat competition. This is also resulting in poor occupation and is not able to find neither the right rentals nor the footfalls.

목차

Analysis :

Consumer satisfaction in regards to the amenities provided by the mall:

Image of the shopping mall:

Shopping styles of consumers:

Strategies involved in Mall Management:

Strategies to be adopted for the success of the mall:

Asset value:

About Customers:

Best developmental route for the mall management team :

Some of the issues that could be taken care should be as follows:

키워드

Shopping Malls Brand Transformation Shopping Habits Image