민간영리 스포츠 시설로서의 수영장의 라이프 사이클과 경영전략에 관한 연구

• 영문명: A Study on the Life Cycle and Competitive Strategy of Managing the Commercial Swimming Center
• 발행기관: 조선대학교 교과교육연구소
• 저자명: 윤영복(Yoon Yeong bok) 박준희(Park Jun hee) 정용준(Jeong Young jun)
• 간행물 정보: 『미래교육현장연구』교과교육연구 19권, 221~232쪽, 전체 12쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 1998.01.30

영문 초록

We made a research on the sports facility managers who manage the commerical swinning center in seoul, Kwang Ju, Pusan and Taegu, The results are as follows: (1) The competitive strategy of swimming center consists of inner-differentiation strategy, outer-differentiation strategy and low cost strategy. (2) Inner-differentiation strategy is emphasized by the swimming center which sets the goal for growth maintenance. (3) Competitive stratgy of swimming center is determined by each stage in the life cycle theory ① Introduction stage : The emphasis of strategy is laid on inner-differentiation strategy. ② Growth stage : The emphasis of strategy is laid on both inner-differentiation strategy and outer-differentiation strategy ③ Decline stage : The emphasis of strategy is laid on outer-differentiation strategy with the aim to maintain.

목차

Abstact

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 결론

參考文獻