스토리텔링 태권도공연 평가요인이 공연관람만족에 미치는 영향 :

• 영문명: The Effect of Assessment Factor of Story Telling Taekwondo Performance on Audience Satisfaction : A Study on Multi Group -Moderated Effect according to Audience Motivation
• 발행기관: 세계태권도문화학회
• 저자명: 윤정욱(Yoon, Jung-Wook) 유한철(Yoo, Han-Chul)
• 간행물 정보: 『세계태권도문화학회지』8권 1호, 21~44쪽, 전체 24쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2017.01.30

영문 초록

The purpose of this study was to identify the effect of assessment factor of story telling Taekwondo performance on audience satisfaction : A study on multi group -moderated effect according to audience motivation. The subjects of this study were 224 audiences of story telling taekwondo performance by using SPSS 21.0 and AMOS 21.0 programs. To perform this empirical study, the data for the present study were collected from one firms through questionnaire and all measures were self-administred by respondents. To analyze this data, reliability test and factor analysis was employed to test the reliability and validity, and multiple group structural equation model analysis was used to identify the effect of assessment factor of story telling Taekwondo performance on audience satisfaction : A study on multi group -moderated effect according to audience motivation. The results were summarized as follow. First, H1 was accepted partially. it was showed that the assessment factor of story telling Taekwondo performance had a significant influence on audience satisfaction. Second, H2 was accepted partially. H2-1 was showed moderated effect that planning factor of audience assessment had a significant influence on audience satisfaction according to level(low and high) of audience motivation. H2-1 was showed moderated effect that work factor of audience assessment had a significant influence on audience satisfaction according to level(low and high) of audience motivation.

키워드

Taekwondo performance multi group moderated effect audience motivation