이용자 관점에서 복합상업시설 활성화 요인의 중요도 분석

• 영문명: A Study on User Terms to Importence Activated Factor for Multy-complex Commercial Buildings
• 발행기관: 한국도시부동산학회(구.도시정책학회)
• 저자명: 김대윤(Kim Dae Yun) 박재홍(Park Jae Hong)
• 간행물 정보: 『도시부동산연구』7권 3호, 77~95쪽, 전체 19쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

The multi-complex commercial building is a commercial facility that is used by various classes of people. As it generates profits through long-term operation, it is necessary to accurately analyze the priorities of activation factors that users prefer in order to operate in the long term unlike the business of sale in lots. From this point of view, this study will investigate the activation factors that are important for various people using the multi-complex commercial buildings and provide them as basic data for development and operation. In order to investigate the priorities of activation factors, the questionnaire was composed of AHP questionnaires and questionnaires were conducted for groups of experts. Especially, we analyzed how physical comfort including the architectural factors has an important effect on the users. As a result, priorities of important tenants factors for activation of multi-complex commercial buildings were analyzed in order of entertainment, sales, movement route, and physical environment. The success of multi-complex commercial buildings depends heavily on the role of tenants.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 복합상업시설 개념 및 활성화 요인 도출

Ⅳ. 활성화 요인의 중요도 분석

Ⅴ. 결론

참고문헌

키워드

복합상업시설 이용자 테넌트 AHP 활성화 요인 중요도 Multy-complex Commercial Buidings Analytic Hierarchy Process.