다기능팀 활동 수준과 협력적 문화가 신제품 개발의 효율성과 효과성에 미치는 영향

• 영문명: The impact of the level of cross-functional team activity and cooperative culture on the efficiency and the effectiveness of new product development
• 발행기관: 한국무역연구원
• 저자명: 이준겸(Joon Kyum Lee) 유건재(Gun Jea Yu)
• 간행물 정보: 『무역연구』제10권 제5호, 637~653쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.10.31

영문 초록

The current research in the innovation literature demonstrates that a cross-functional team is a critical factor for successful new product development. However, little research has been done to investigate cultural aspects for successful new product development, including the interaction between the level of cross-functional team activity and cooperative culture. Based on an empirical study using a sample of 542 Korean manufacturing firms, this paper revealed that both the level of cross-functional team activity and the level of cooperative culture positively affect the efficiency and the effectiveness of new product development. Furthermore, this study also found that the interaction between cross-functional team activity and cooperative culture significantly affects the efficiency and the effectiveness of new product development. By integrating knowledge of the entire process of new product development and minimizing the problems in the manufacturing process, cross-functional team activity and cooperative culture enable organizations to increase the effectiveness of new product and to reduce development cost and duration. This study also showed that the role of cross-functional teams and cooperative culture are more influential when organizational size is large, which represents the complexity of an organization.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구고찰 및 연구가설 설정

Ⅲ. 실증 분석

Ⅳ. 결론 및 시사점

참고문헌

키워드

new product development cross-functional team cooperative culture interaction effect